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Celtic Consulting’s Maureen McCarthy Presents on Medicare Payment Reform and Rehabilitation at ADVION 2026

Industry Education | October 11, 2026 | Boston, Massachusetts

Maureen McCarthy, President and CEO of Celtic Consulting, and John Kane, Senior Vice President for Reimbursement at the American Health Care Association (AHCA), at ADVION’s 37th Annual Meeting in Boston, where they co-presented a session on rehabilitation’s role in Medicare payment reform and value-based care.

Maureen McCarthy, President and CEO of Celtic Consulting, joined John Kane, Senior Vice President for Reimbursement at the American Health Care Association (AHCA), to present at ADVION’s 37th Annual Meeting in Boston.

Their session, Rehab’s Role in Health Care Reform: Driving Outcomes in Value-Based and Episode-Based Payment Models, explored how evolving Medicare payment models are changing expectations for rehabilitation, skilled nursing, and post-acute care providers.

Key Takeaways: Rehabilitation’s Role in Value-Based Payment Models

The discussion highlighted several important considerations for providers navigating Medicare payment reform:

  • A greater focus on outcomes: Medicare payment reform is shifting expectations toward patient outcomes, care coordination, quality, and total cost of care.
  • Evolving payment models: Models such as TEAM, LEAD, and CJR-X are changing how providers approach accountability, collaboration, and financial performance.
  • Rehabilitation’s expanding value: Therapy services contribute to functional improvement, discharge readiness, fall prevention, and successful care transitions.
  • Demonstrating measurable results: Strong documentation, interdisciplinary care planning, outcomes data, and collaboration with referral partners are increasingly important.

The session emphasized the role rehabilitation can play in helping post-acute providers demonstrate value and adapt to an increasingly outcomes-driven healthcare environment.

Celtic Consulting Shares Expertise at ADVION’s 37th Annual Meeting

ADVION’s annual meeting brings together professionals and industry leaders to explore issues affecting post-acute and long-term care.

Maureen’s participation reflects Celtic Consulting’s ongoing involvement in industry education and its commitment to helping skilled nursing providers navigate reimbursement, regulatory, and operational changes.

Session Presenters and Conference Details

Maureen McCarthy: President and CEO, Celtic Consulting

John Kane: Senior Vice President for Reimbursement, American Health Care Association (AHCA)

Conference: ADVION 37th Annual Meeting

Session: Rehab’s Role in Health Care Reform: Driving Outcomes in Value-Based and Episode-Based Payment Models

Date: October 11, 2026

Location: Boston, Massachusetts

View the official ADVION conference program

Session insights shared by Maureen McCarthy, President and CEO of Celtic Consulting, during her presentation with John Kane at ADVION.

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